Journalists or influencers will generally want to test the products you are communicating about and report back in the media. This is more or less feasible depending on the type of product (short term, long-term installation, cost), but it will be the practice for many products that allow it.
If the product is not intended to be returned by the journalist, it will be treated as a press dispatch with no loan management involved.
Augure enables monitoring of all types of simple (given) or recurring dispatch to journalists. Even for products that are given, with no returns to manage, it is essential to keep track of the history of these dispatches in the relationship between a brand and journalists/the media. This type of action is an element of press relations work and allows measurement of the impact and ROI of the dispatch of these products, in terms of the press coverage generated.
Here we would like to focus on the support provided by Augure in the specific management of repeated loans of the same product, in view of the more complex organisation required.
The numerous product categories that may need to be loaned to journalists include: leisure and mobility (bicycles, scooters, rowing machines, sporting equipment), high tech (telephones, TVs, computers, GPS, headsets, gaming, smart watches, digital cameras, projectors), childcare (pushchairs, car seats, baby baskets), household electrical appliances/home equipment (vacuum cleaners, coffee machines, purifiers, food processors, lawnmowers, jigsaws, chainsaws), etc.
A press service may also be required to manage a number of product loans simultaneously, with a wide range of varying press requirements (duration, usage, specific details). This makes it highly practical, if not essential depending on the volumes involved, to use an adapted software solution such as ours.