Our tool enables the easy integration of data from different sources, whether from commercial databases (such as Cision/Hors Antenne, Mediadress, Zimpel, etc.) or your own files.
With custom organisation and segmentation of your database, deduplication of contacts and augmentation of profiles (by press officers), the tool is intuitive and easy to use to select contacts and create a mailing list.
Data from external providers is updated every night. Users are alerted of any changes, so they can take these into account in management of their databases. This means that target databases are always up to date, but nasty surprises, such as the automatic addition of an undesirable contact, for example, are avoided.
This visible, case-by-case integration of updates in real time speeds up response times in the event of urgent and unexpected communications: you can be confident that you have a secure and verified database that does not have to be recreated at the last minute.
And with Augure, the number of criteria is unlimited for any new list. This saves precious time and ensures an accurate database. Indeed, sometimes research has to be done by three subjects at a time, for example, which can involve the creation of multiple lists.
Thanks to Augure, this is no longer a problem, making it much quicker to create a mailing list tailored to each message.