The first stage of an event is to identify its nature, its reason for being and the target group. First, it is vital to distinguish between the two main categories of target audience: professional and the general public.
Within these two large groups of people, the guest profiles can be extremely varied. Professional events can, for example, be uniquely internal events held within a company (evening reception, convention), involving employees only or a specific group (management seminar). The audience can also be more hybrid in nature: internal, but not exclusively, at a professional evening reception to which clients or partners are also invited.
Finally, they can also involve a professional external audience that is potentially much larger: exhibition opening, thematic conference, congress, press conference, professional trade show, etc.
Events with the general public also involve significant diversity, if only in terms of their nature, size and attendance. The approach will be completely different if it is, for example, a sporting event, a consumer show, a festival, an exhibition, a festive gathering, an inauguration, etc.
In addition, target audiences vary greatly in composition, from young adults, elderly people and families to single people, students and children. The various methods of approach can also vary greatly depending on the subject of the event and the style of the people expected: artists, athletes, party animals, gamers, mums, geeks, farmers, etc.
Are you familiar with your event? Do you know your target audience? All you have to do is create your guest list using the customised CRM solution provided by Augure.