When you have decided on the nature of your event, its goals and targets, it is important to correctly identify the audience (profile, interests) you want to reach, in order to effectively engage with them: professionals, young adults, seniors, families, artists, athletes, gamers and so on.

Thanks to its CRM functionality, Augure allows you to easily create or import your contact list based on either specific people and/or criteria.

Augure also takes into account the collaborative side of event organisation, which often has several sources of guests (those invited by management, the sales team, etc.). Its tool facilitates integration of all contacts and prevents duplication.

Create a targeted guest list

When you have decided on the nature of your event, its goals and targets, it is important to correctly identify the audience (profile, interests) you want to reach, in order to effectively engage with them: professionals, young adults, seniors, families, artists, athletes, gamers and so on.
Thanks to its CRM functionality, Augure allows you to easily create or import your contact list based on either specific people and/or criteria.
Augure also takes into account the collaborative side of event organisation, which often has several sources of guests (those invited by management, the sales team, etc.). Its tool facilitates integration of all contacts and prevents duplication.

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Create and send quality invitations

The quality and attractiveness of an invitation helps to determine whether an event is a success. That’s why Augure allows you to create good-looking, eye-catching invitations directly from the tool.

You can also add a reply form to the invitation with additional questions tailored to your event (Do you need a parking space? Which workshops will you attend? Will you stay for the cocktail party?)

The tool then allows you to ensure the effective distribution of this invitation. To monitor the successful distribution of each invitation and the reaction of the invitee, Augure features real-time tracking of email opens and actions. This enables you to follow up with people who might not have seen the invitation or who did not complete the event registration, etc.

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Manage replies and welcome guests on the day

To manage replies and track registrations efficiently, Augure has various built-in functionalities. Our tool manages replies and offers instant real-time tracking of registrations. Augure can also interface with other systems (e.g. ticketing).

Using the information collected, Augure allows you to create badges and accreditations to give to guests on the day of the event. With integration of a QR code, Augure automatically registers attendance of a guest and enhances their event experience by, for example, sending them a thank-you email, photos, videos, etc.

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Optimise planning and budgeting

An event normally involves meticulous planning and coordination of numerous people, internally and externally (suppliers).

Effective reverse scheduling and smooth task allocation is therefore essential. That’s why Augure simplifies the process with features such as progress tracking for each stage, deadlines, reminders, task allocation and individual and overall tracking.

Budgeting is another complex but vital part of event planning. In real time, Augure allows you to track expenditure, handle contingencies and keep up to date with payments in order to better manage your budget and avoid nasty financial surprises.

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Relevant event analysis for insightful evaluation

Organisation of an event and its smooth running on the day are essential, but so too is knowing how to analyse and evaluate its success afterwards.

Key indicators differ depending on the type of event and its objectives, which is why Augure offers custom analysis. Each evaluation is customised by selection of the criteria available within the software.

The goal of the evaluation is not only to analyse what happened, but also to identify possible improvements for future events.

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