Whether for management of relationships with various contacts (journalists, institutions, etc.), sending out invitations or monitoring loans, data is at the heart of the system. And Augure’s software makes integration and development of your data easy.
In terms of incorporating content, Augure features a unique application that allows data from different sources to be synchronised.
To start with, these can include personal files, containing a set of contacts and details built up within the business, based on information gathered over time. Augure will incorporate these into the software to provide better visibility and optimisation of the data.
This can also be done using databases from other providers, of which there are several, each generally specialising in a particular sector. For example, Cision’s press databases comprise mainly media contacts, while Les Editions du Pouvoir, Hors Antenne Institutionnel and Matoya contain institutional data.
These different types of data sources are by no means the only ones that can be incorporated into the Augure CRM. It is perfectly possible to combine information from various sources in order to have all the data to which you have access – whatever its origin – together.
Then, each file incorporated will be updated with information from the databases of other providers, if you use them, as they are updated, together with your own information that you collect regularly. This ensures your information is not only kept up to date, but that it also incorporates monitoring of relations with each contact.