The creation and dispatch of press releases, media kits and newsletters is essential in media relations. Information must be clearly legible, appropriately presented and actually received by the journalists to whom it’s sent.
It’s an important but often time-consuming process. That’s why the Augure solution lets you quickly and easily create and send each communication, and allows you to track it.

A powerful editor for message layout

The creation and distribution of media content is a core PR task. The means used depends on the type and timeline of the message, but can include press releases, media kits, news flashes and newsletters.

A proper presentation of your message is vital, both in the way it’s written and displayed. Although paper is still sometimes used for some messages, most communications are sent by email these days.
However, because journalists are inundated with emails every day, it’s crucial that your message is easy to read and easy on the eye.
Journalists will be more likely to read an email that has an attractive layout and which enhances the message sent. If journalists have to make an effort to read a muddled, unclear email, then generally they will not.

Various IT solutions – some built-in to databases, others not – allow you to design an email when sending a press release, but they often have shortcomings. For example, the page layout may seem correct at first in the preview, but this may be altered and become hard to read during the mailing phase.

Our page layout tool is simple, intuitive and effective.
Whatever the content (press release, newsletter, invitation, etc.), it’s easy to use thanks to its drag & drop functionality, the ability to copy and paste text from Word, and the easy addition of images, videos and attachments. The layout is appropriate for the type of document (newsletter, press release, invitation, etc.) and ensure good readability.

The Augure tool works with templates, allowing you to reuse previous layouts. This makes it quick and easy to create pages by taking graphic and text elements from one communication for use in another.

The result is a fool-proof page layout with a clean and professional appearance, without use of a graphic designer or taking hours of your time.
Furthermore, even when more than one person is working on the layout (e.g. several team members in an agency), visual unity is still assured.

Lastly, if you work with graphic designers who create HTML or MHT ready to send, Augure lets you base your emails on these files in just a click.
And thanks to our software, mandatory statements, such as a GDPR disclaimer, can also be added automatically. Automatic insertion of mandatory statements is practical and reassuring for the sender, who no longer has to remember to add them manually each time.

The creation of press releases and newsletters online with the Augure tool is very quick and easy, saving time and guaranteeing quality results that are appreciated by journalists.

Correct page layout on every device

Today, emails are read on all sorts of devices. Journalists switch between different digital tools, such as laptops, tablets or smartphones. Mobile devices, in particular, are increasingly used, not just in the office, but when travelling too.

That’s why the Augure tool automatically formats press releases, newsletters, invitations, etc., using responsive design to ensure they are displayed optimally on the device on which they are read.

Furthermore, our HTML code is clean and compliant, ensuring that it is not rejected by inboxes.

With its built-in advanced page layout tool, Augure guarantees quality email communication with journalists with clear and attractive page layout, regardless of device. This makes messages easy to read, and avoids the risks of illegible or incompatible pages. More generally, it helps to promote a professional image of the sender.

A messaging solution for deliverability and follow-up

Augure prioritises deliverability; i.e. the ability to reach the target contact’s inbox.

Aside from email address accuracy, where an error can lead to an email bounce, it is crucial that your message is not ‘filtered’. Indeed, criteria within the recipient’s messaging/IT system can prevent your email from a successful delivery.

A well-known reason why emails bounce back is file size, when an email is bigger than the accepted limit due to an oversized attachment.
However, numerous other criteria result in blocked or deleted emails, which vary in how well known and obvious they are to prevent. For instance, they may involve the sender’s IP address, certain visual elements, spam words, HTML code compliance, electronic authentication systems, etc.

The email you send runs a real risk of ending up in your recipient’s spam folder, or worse – deemed ‘harmful’ and/or deleted.

With BOUNCE DKIM DMARC policy procedures and its online content system, Augure ensures compliance with all bounce-back criteria, enabling your email to pass through the filters and reach recipients without a hitch.

Precise statistics on the delivery of each communication are available in our tool, such as tracking of message opening, bounces, clicks, downloads and more.

This built-in, real-time tracking tool is particularly useful for adapting reminders or follow-ups over time. For instance, it may be a good idea to follow up with a key journalist who perhaps has not seen the email (they have not opened it) if they are known to be interested in the subject matter. It may be a good idea to call them for a chat, offering added value to the email when you call, of course.
The real-time visibility of actions taken when the email is sent (opened, clicked, etc.) can also help decide who to contact first. Indeed, if you discover some journalists are receptive to the subject matter and want to find out more, it may be a good idea to get in touch to offer more information and/or additional services.

Ultimately, if an email sent does not appear to have been well received (an unusually low number of recipients have opened it), or gets a lot of out-of-office replies, which can happen at certain times of year (summer holidays, Christmas, etc.), the email can be easily resent to people who have not opened it. This makes it easier for journalists who were absent when it was delivered to spot it among the mass of unread emails, without spamming those who may have read it already.

This in-built tracking solution also enables real-time supply of specific information to your client and/or supervisor. Depending on queries and expectations, this request can be more global in order to obtain early indications of the initial response to a recent communications campaign. This request can also be more specific, focusing on certain journalists or media outlets in particular, in order to find out whether they already knew about it.

Thanks to our messaging solution that optimises deliverability, you can be assured of reaching a large number of contacts without exclusion by numerous email filters. The real-time tracking tool also offers you a better insight into the initial response to a communication, and allows you to adapt reminders based on email openings and actions.