Augure prioritises deliverability; i.e. the ability to reach the target contact’s inbox.
Aside from email address accuracy, where an error can lead to an email bounce, it is crucial that your message is not ‘filtered’. Indeed, criteria within the recipient’s messaging/IT system can prevent your email from a successful delivery.
A well-known reason why emails bounce back is file size, when an email is bigger than the accepted limit due to an oversized attachment.
However, numerous other criteria result in blocked or deleted emails, which vary in how well known and obvious they are to prevent. For instance, they may involve the sender’s IP address, certain visual elements, spam words, HTML code compliance, electronic authentication systems, etc.
The email you send runs a real risk of ending up in your recipient’s spam folder, or worse – deemed ‘harmful’ and/or deleted.
With BOUNCE DKIM DMARC policy procedures and its online content system, Augure ensures compliance with all bounce-back criteria, enabling your email to pass through the filters and reach recipients without a hitch.
Precise statistics on the delivery of each communication are available in our tool, such as tracking of message opening, bounces, clicks, downloads and more.
This built-in, real-time tracking tool is particularly useful for adapting reminders or follow-ups over time. For instance, it may be a good idea to follow up with a key journalist who perhaps has not seen the email (they have not opened it) if they are known to be interested in the subject matter. It may be a good idea to call them for a chat, offering added value to the email when you call, of course.
The real-time visibility of actions taken when the email is sent (opened, clicked, etc.) can also help decide who to contact first. Indeed, if you discover some journalists are receptive to the subject matter and want to find out more, it may be a good idea to get in touch to offer more information and/or additional services.
Ultimately, if an email sent does not appear to have been well received (an unusually low number of recipients have opened it), or gets a lot of out-of-office replies, which can happen at certain times of year (summer holidays, Christmas, etc.), the email can be easily resent to people who have not opened it. This makes it easier for journalists who were absent when it was delivered to spot it among the mass of unread emails, without spamming those who may have read it already.
This in-built tracking solution also enables real-time supply of specific information to your client and/or supervisor. Depending on queries and expectations, this request can be more global in order to obtain early indications of the initial response to a recent communications campaign. This request can also be more specific, focusing on certain journalists or media outlets in particular, in order to find out whether they already knew about it.
Thanks to our messaging solution that optimises deliverability, you can be assured of reaching a large number of contacts without exclusion by numerous email filters. The real-time tracking tool also offers you a better insight into the initial response to a communication, and allows you to adapt reminders based on email openings and actions.