Following an event, various data on how it went must be collated. It is important to conduct a meaningful analysis in order to determine if the event objectives have been achieved. This is, of course, partly about measuring its effectiveness, but it’s also about identifying potential areas for improvement, based on whether the strategy worked or whether some elements should be changed for the next event.
It may be difficult to determine the indicators to prioritise – which often have to be weighed and cross-referenced against other data – from the wealth of information available. The criteria deemed essential will evidently not be the same for every event and will not be analysed to the same extent.
This is one of Augure’s strong points: its ability to support a customised approach. No one event is the same as another and even among events of the same type, the success criteria vary significantly. Thanks to our software, you can easily select the most informative data, whether it’s for your senior managers or your client, in order to highlight the key points of the event, based on the most relevant of the chosen indicators.
But this is not the only indicator, particularly if the event is a free or in-company one, Other particularly relevant indicators, depending on the event objectives, include: visitor satisfaction, press coverage, publicity, improvement in brand image, increased staff motivation, new professional contacts established, sales of the products/services showcased, e.g. product launch, opening, etc., visits to an associated website, etc.
It’s often useful to conduct a post-event satisfaction survey to gauge the views of visitors and thus identify areas for improvement.
As it’s also important that such studies are engaging in terms of both form and content, Augure, as ever, produces smart reviews that are easy to understand and visually appealing.
Augure offers users the ability to quickly produce intuitive analyses from the software in order to enhance their work and highlight the key points of each review.